New Research Comparing High Net Women and Men's Giving

The Center on Philanthropy released in December 2011 new research they conducted on high net worth women's philanthropy for Bank of America and Merrill Lynch.  For years Martha Taylor and I have been conducting qualitative research with thousands of women donors and listening to their stories, and are thrilled that this new quantitative research from the Center backs up and furthers our over twenty years of work.

For the study, high net worth was identified as household income greater than $200,000 a year and/or net worth (excluding primary residence) of at least $1,000,000

The study also included women from the Red Cross Tiffany Circle, a network of women leaders and philanthropists that give $10,000 or more annually to their local Red Cross.

There were a great many interesting results and those we found most meaningful to nonprofits and others seeking to appeal to women as donors were:

• Women want to know their gift will make a difference
• Women want to see the impact their gift makes
• Women want to volunteer and to become involved
• Giving circles provide a powerful new way for women to give
• Women have more confidence than men in nonprofits ability to solve domestic or global problems
• Couple giving is largely influenced by women
• Education receives the highest amount of women's giving
• Women are more strategic in their giving than men
• Women are more likely than men to stop giving to an organization
• Only 20% of women sought advice from financial advisors

Women's philanthropy is indeed a global movement and we thank those involved in bringing this new and important research to the attention of everyone who wants to engage more women donors and see the results of women's involvement in helping solve today's crucial issues.

Women Give More Than Men to Charity Study Shows

Dr. Debra Mesch

Women across nearly every income level gave significantly more to charity than men, nearly twice as much in some cases, according to a study, Women Give 2010, by the Center on Philanthropy at Indiana University.

Nonprofits have long suspected that women were the driving forces behind many of the gifts they receive, but they haven't had much proof. But the results of this study are so decisive and consistent, they can stop wondering, said Debra Mesch, director of the university's Women's Philanthropy Institute.

The study offered several factors the researchers thought contributed to the growing generosity of women: More women are working and their incomes have grown, more have college degrees that yield greater earning power, and the percentage of women who make more money than their working husbands is now about 26 percent.

The study released Thursday found women give more in every income bracket except one: Those with incomes of between $23,509 and $43,500.

The data used for the study was not broken down by gender, so researchers looked solely at households headed by single men or single women, including adults who have been divorced, widowed or never married. They looked at the donating patterns of about 8,000 American households.

Previous research has shown that women encourage their husbands to give to charity and that women seem to be making a lot of charitable decisions in married households, but it's difficult to get hard data on those trends.

"I think the general assumption is that women might be more likely to give, but that they give less money," Mesch said.

That assumption is only half true, according to the analysis of data from a 2007 Center on Philanthropy study. Women gave more often than men and spread out their giving to different charities, but they also give more in total dollars, Mesch said.

"It's going to be a wake-up call that I better pay attention to women," Mesch said.